Spreading the word to save lives around the world

Through social media and targeted online listings, the Children’s Prize has reached people in 109 different countries with our offer to save lives. That figure is as of this morning. It’s a great start to our efforts to get the word out! However, penetration into the majority of the areas is very light, with only a handful of visitors to our website in many of the countries that are scoring lowest on the UN Human Development Index.